FACT & FIGURES MARKETING STATISTICS

FACT & FIGURES OF MARKETING STATISTICS

• 61%  of global Internet users Research Products online
• 46% of people read blog more than once a day
• 84% of B2B marketers use social media in some form.
• 83% of marketers indicate that social media is important for their business
• 96% of social media managers measure number of fans and followers, 89% measure traffic, 84% measure mentions, 55% track share of voice, and 51% track sentiment.
• The number of businesses that say Facebook is critical or important to their business has increased by 75%.
• 62% of marketers said social media became more important to the marketing campaigns in the last 6 months.
• Websites using the +1 button generate 3.5x the Google+ visits than sites without the button. 
• Pinterest is retaining and engaging users as much as 2-3 times as efficiently as Twitter was at a similar time in their history.
• 63% of all marketers have found a customer via LinkedIn in 2015.